The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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Episoder(329)

313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)

313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)

AI is changing how people search for lawyers, and that means your website has to do more than just "look professional." In this episode, Megan Hargroder (of Legends Legal Marketing) explains what work...

26 Aug 202529min

312: The Release of GPT-5 and How to Escape the Vortex of Bad Information

312: The Release of GPT-5 and How to Escape the Vortex of Bad Information

When big news drops—whether it's politics, celebrity scandal, or the launch of GPT-5—the internet spins into a frenzy of hot takes, half-truths, and hype. In this episode, we discuss the rollout of GP...

12 Aug 202514min

311: Protecting Client Data in the Age of AI

311: Protecting Client Data in the Age of AI

As AI tools become more prevalent in law practice, how do we keep our client data secure? In this episode, we address the biggest risks lawyers face and how to navigate them without losing the benefit...

15 Jul 202519min

310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr

310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, abou...

17 Jun 202546min

309: Tech-Driven Insights from Solo Lawyer Lee Rudin

309: Tech-Driven Insights from Solo Lawyer Lee Rudin

How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategi...

4 Jun 202526min

308: Mastering AI: A Lawyer's Guide to ChatGPT

308: Mastering AI: A Lawyer's Guide to ChatGPT

The best way for lawyers to master AI is to deep on just one tool: ChatGPT. In this episode, you'll learn practical tips for using it in your practice, why the paid version is worth it, and how to get...

20 Mai 202518min

307: Wisper Flow: The AI Assistant You Didn't Know You Needed

307: Wisper Flow: The AI Assistant You Didn't Know You Needed

Wisper Flow is a no-fuss AI-powered dictation tool that helps you put words into documents or emails three times faster than typing. Because it's powered by AI, it can pick up your style and get bette...

6 Mai 202514min

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

306: Revamping Legal Research - The AI Advantage for Solo & Small Firms

Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of ...

15 Apr 202515min

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