The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

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Episoder(88)

Balancing Creativity and Compliance in Healthcare Advertising

Balancing Creativity and Compliance in Healthcare Advertising

In this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publici...

16 Sep 20249min

The Power of Communication and Trust in Engineering

The Power of Communication and Trust in Engineering

Sponsored by Sigma Software Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space...

12 Sep 202418min

Navigating Today's Complex News Cycle

Navigating Today's Complex News Cycle

In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdT...

29 Aug 20249min

AI as a Force Multiplier in Political Advertising

AI as a Force Multiplier in Political Advertising

Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends i...

11 Jul 202414min

Unleashing Creativity with AI in AdTech

Unleashing Creativity with AI in AdTech

Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human ele...

21 Jun 20242min

Simplifying advertising and targeting in highly regulated industries

Simplifying advertising and targeting in highly regulated industries

Everyone Cannes: French food is good but Five Guys is better.  In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and ...

20 Jun 20242min

Beyond the South of France: Attributy’s Data-Driven Marketing Revolution

Beyond the South of France: Attributy’s Data-Driven Marketing Revolution

In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels. Learn how embracing a data-driven approach ...

19 Jun 20249min

Empowering Marketers in the DSP Arena

Empowering Marketers in the DSP Arena

Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can br...

19 Jun 20241min

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