Unlocking Mobile App Growth Strategies
Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content develop...
5 Des 202412min
Unlocking Incremental Revenue Through Curation
Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency an...
25 Nov 202414min
Maximizing Incremental Revenue in Advertising
In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance o...
18 Nov 202410min
Building trust with brands requires transparency and accuracy
Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for...
17 Okt 202412min
Navigating Brand Safety in Walled Gardens
In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-g...
10 Okt 202411min
Is Your Brand Missing This CRUCIAL Element? Brand Purpose
In this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose. They discus...
3 Okt 202413min
Education as a Tool for Transparency with DoubleVerify
In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importan...
30 Sep 202413min
News Environments as a Safe and Effective Place for Advertisers
In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content...
19 Sep 202411min
