The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠

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Episoder(88)

Sunburns and Subways: Tatari’s Revolution in TV Advertising

Sunburns and Subways: Tatari’s Revolution in TV Advertising

Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based ...

19 Jun 202413min

Transforming Advertising with Commerce Data

Transforming Advertising with Commerce Data

Series Sponsor: Attain Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses a...

10 Jun 202410min

Mastering Opt-In Data: Ethical Marketing Strategies

Mastering Opt-In Data: Ethical Marketing Strategies

Series Sponsor: Attain In this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns witho...

6 Jun 202410min

Navigating a Cookieless Future

Navigating a Cookieless Future

Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has s...

30 Mai 202414min

Retailers, Purchasers, and Verticals

Retailers, Purchasers, and Verticals

Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector....

23 Mai 20249min

Harnessing Purchase Data for Actionable Insights

Harnessing Purchase Data for Actionable Insights

Series Sponsor: ATTAIN Welcome to The AdTech Forum - In this series we discuss Outcomes. Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain. In this episode,...

16 Mai 202413min

Evolving CTV Landscape and Data Privacy

Evolving CTV Landscape and Data Privacy

Series Sponsor: Cadent Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”. “It’s all about the viewer. At the end of the day, the advertiser is dependent ...

11 Apr 202411min

Ensuring Brand Safety and Quality in AdTech

Ensuring Brand Safety and Quality in AdTech

Series Sponsor : Cadent Episode 4 - Kyle Turner from Philo Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, pu...

8 Apr 202410min

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