The SportBusiness Podcast28 Nov 2025

American express: US giants race to join new UCL era

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.

Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.

And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes?

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Host: Catherine Davies

Contributors: Martin Ross, Jonathan Rest, Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. Paramount swoops for UCL rights in UK, Germany

2. Sky reunited with Uefa club rights, renews in Italy

3. Little change in UCL’s FTA line-up but TF1 returns

4. Telefónica to retain Uefa club rights in €1.46bn deal

5. AB InBev deal emblematic of UC3’s new sponsorship approach

6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’

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