233. How to build a PR plan for your book

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get meaningful media attention. If you’ve ever found yourself wondering where to put your PR energy, how to position your book, or what actually makes a launch successful, this episode is packed with clarity, strategy, and mindset shifts.

We dive into what’s changed in PR (hint: everything), where authors should focus their limited time and resources, and how to build a strategic, sustainable publicity plan that aligns with your goals—whether those goals are business growth, speaking, brand authority, or simply getting your book into more hands. Leah shares practical, doable steps, including how to reverse-engineer a PR plan by researching comparable titles, how to tie your expertise to timely news cycles, and why promoting your book is essential.

If you’re an aspiring or published author wanting to grow your influence, reach your readers, and launch with confidence, this episode will give you the road map you need.

Learn more about Leah:

Book recommendation:

Follow me on:

To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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14. A four-step process to come up with a great book idea

14. A four-step process to come up with a great book idea

The most asked question I get from aspiring authors: “Do you think my book idea is any good?” Answering this question requires a series of inquiries related to life and work vision, overall goals for publishing, and more. In this episode, I detail a four-step process to come up with a great book idea—plus provide a free guide to walk you through the process. Get your free book ideation guide at https://stacyennis.com/bookidea. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question about book writing, solopreneurship, living abroad, leadership, productivity, creativity, and everything in between, go to http://stacyennis.com/contact and fill out the form on the page.

30 Maj 202026min

13. Stacy reads: Unconventional: a look at our nontraditional family life

13. Stacy reads: Unconventional: a look at our nontraditional family life

I get a lot of questions about our nontraditional home life. We live a location independent lifestyle as a family, my husband stays home with the kids, and I'm the sole earner for our household—and have been for more than seven years. This week, I'm reading my latest blog post, which opens the metaphorical curtain to share the challenges and joys of our unconventional life. To see photos of my family and me all over the world, visit https://stacyennis.com/unconventional/. Connect with me at https://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Get a free life visioning guide, and take your first steps toward an unconventional life: https://www.stacyennis.com/lifevisioningguide

22 Maj 202011min

12. Ask Stacy: books, business, marketing, and childhood

12. Ask Stacy: books, business, marketing, and childhood

This week, I’m answering your questions! I dig into whether to add an epilogue to a book, discuss business and marketing strategies for someone just starting out as a service-based solopreneur, share my not-so-subtle opinion on providing free samples as an editor or writer (and advice for authors looking to hire talent), and share two of my favorite childhood memories. I recorded this episode live on Facebook and Instagram. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question about book writing, solopreneurship, living abroad, leadership, productivity, creativity, and everything in between, go to http://stacyennis.com/contact and fill out the form on the page. Learn how to grow your influence as a nonfiction author with my Reedsy course here: https://blog.reedsy.com/learning/courses/marketing/growing-influence-non-fiction-platform/

15 Maj 202040min

11. You, author: the nonfiction book-writing process

11. You, author: the nonfiction book-writing process

This week, I’m sharing a recent webinar I did on the book-writing process. This training replay covers an overview of the book-writing process, including the why behind a book (so important!). You’ll learn the difference between the creation and production processes, and we'll deep dive into creation: idea, outline, write, and revise. We’ll also take a high-level look at production: design, proof, publish, and launch. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To access the book-writing training and materials mentioned in this episode, go to https://stacyennis.com/webinar/.

8 Maj 20201h 1min

10. Stacy reads: 5 lessons I've learned living an off-the-path life

10. Stacy reads: 5 lessons I've learned living an off-the-path life

This week, I’m reading my recent blog post, "5 lessons I've learned living an off-the-path life." To read the post and see the picture of my family walking down a cobblestone road in Portugal, visit https://stacyennis.com/5lifelessons/. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To access the life visioning guide mentioned in this episode, go to https://stacyennis.com/lifevisioningguide/.

1 Maj 202017min

9. 8 strategies to nurture creativity and productivity

9. 8 strategies to nurture creativity and productivity

This week, I share eight of my favorite productivity strategies to access your creativity—even when things are a bit chaotic. Have kids? Me too. I promise these strategies apply to you, even if you have a lot on your plate at home. The big goal: emerge from crisis with clarity. Show up and create, do the work, find meaning, and serve others through your art. To access the book-writing training mentioned in this episode, go to https://stacyennis.com/webinar/. Order my latest book, Growing Influence, coauthored with Ron Price: https://www.amazon.com/Growing-Influence-Character-Expertise-Impact/dp/1626345570.

24 Apr 202024min

8. Control, collaboration, and concern with Ron Price

8. Control, collaboration, and concern with Ron Price

Ron Price joins me this week to talk about our book, Growing Influence, and how to regain control, take advantage of collaboration, and avoid draining your energy with concern. This episode is full of leadership gems—enjoy! Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. Learn more about Ron Price and his work at https://price-associates.com/. To get your Kindle copy of Growing Influence for just $0.99 through the end of April 2020, visit https://amzn.to/2z5mB9G.

17 Apr 202041min

7. Living through a pandemic in Portugal

7. Living through a pandemic in Portugal

Episode 7 | I’m trying something different this week and reading my latest blog post. See photos of Portugal during quarantine at https://stacyennis.com/pandemicinportugal/. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To stay connected and receive updates about free trainings, go to https://stacyennis.com/joinmylist

10 Apr 202016min

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