233. How to build a PR plan for your book

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get meaningful media attention. If you’ve ever found yourself wondering where to put your PR energy, how to position your book, or what actually makes a launch successful, this episode is packed with clarity, strategy, and mindset shifts.

We dive into what’s changed in PR (hint: everything), where authors should focus their limited time and resources, and how to build a strategic, sustainable publicity plan that aligns with your goals—whether those goals are business growth, speaking, brand authority, or simply getting your book into more hands. Leah shares practical, doable steps, including how to reverse-engineer a PR plan by researching comparable titles, how to tie your expertise to timely news cycles, and why promoting your book is essential.

If you’re an aspiring or published author wanting to grow your influence, reach your readers, and launch with confidence, this episode will give you the road map you need.

Learn more about Leah:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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6. The ups and downs of living in Portugal

6. The ups and downs of living in Portugal

Episode 6 | What’s it like to live in Portugal? In this episode, I detail my experience so far as a location independent solopreneur. Spoiler alert: I love it, but no country is perfect. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To stay connected and receive updates about free trainings, go to https://stacyennis.com/joinmylist Order my latest book, Growing Influence, coauthored with Ron Price: https://www.amazon.com/Growing-Influence-Character-Expertise-Impact/dp/1626345570.

3 Apr 202034min

5. Why rest is critically important

5. Why rest is critically important

Episode 5 | Exhaustion, fatigue, working nights and weekends—this is no way to live. That’s why this episode is all about taking time away to rest, restore, and connect. I walk you through practical strategies for working rest into your life daily, weekly, monthly, and yearly. Note: I recorded this episode before the coronavirus chaos, and it seems even more pertinent than before. I hope these recommendations support you in this time of uncertainty. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To learn more and register for Next Level Women Leaders, visit https://www.nextlevelwomenleaders.com/.

20 Mars 202014min

4. Developing a location independent mindset

4. Developing a location independent mindset

Episode 4 | Growing up in Idaho, I dreamed of going to NYC like my favorite character in The Baby-Sitters Club, Stacey. But life turned out a little wilder, and now I’m living in my third developing country with my husband and two small children. With this most recent move, I was surprised by how deeply entrenched I was in the American Way. This episode explores the mindset of location independence and what I was most surprised by after our recent move to Thailand.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

3 Mars 201923min

3. Ask Stacy: How do I find, win, and keep clients?

3. Ask Stacy: How do I find, win, and keep clients?

Episode 3 | I’m digging into the metaphorical mail bag this week to answer your questions! In the episode, we hear from an experienced freelance writer who just quit her day job and is sorting through the early stages of client acquisition. Listen all the way to the end for an interview about Thailand with my sweet kids.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

22 Feb 201928min

2. What choice and freedom feels like

2. What choice and freedom feels like

Episode 2 | In this episode, I interrupt my regularly scheduled work day (quite literally!) to record this spur-of-the-moment episode on choice and freedom as a solopreneur. Also featuring the musical stylings of my three-year-old son.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

11 Feb 201910min

1. Ask Stacy: How do I stay focused as a new freelancer?

1. Ask Stacy: How do I stay focused as a new freelancer?

Episode 1 | A freelancer asks, “How do I navigate those early days where everything is growing outward, away from the center of your core business purpose? When your end goals are one thing but the work required to sustain you until you reach those goals takes you in a million directions, how do you manage that?”  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

31 Jan 201917min

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