Net gains: Unpacking the Australian Open commercial strategy

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.

Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry.

Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Maria Kholodova, Martin Ross, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. ANZ adds naming rights in Australian Open renewal

2. Broad appeal, premium feel key to tennis sponsorship growth

3. Cartoon feeds, expanded coverage drive AO’s engagement push

4. EXCLUSIVE: Sony to renew Australian Open in India

5. Wowow nets Australian Open renewal in Japan

6. AUF triples media revenue in tumultuous tender

7. Stats Perform in landmark Fifa betting rights deal

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(83)

La rentrée: Industry back for new season

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, ...

3 Sep 52min

How Concacaf is turning World Cup momentum into year-round relevance

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation betw...

19 Aug 41min

Token gains: OneFootball back from the brink

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, d...

13 Aug 42min

Palace sponsorship crystallises Temporal’s B2B strategy

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full pos...

6 Aug 44min

Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.TH...

30 Juli 39min

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new...

24 Juli 42min

Eleven out of Ten(der): Uefa set to move on from CAA era

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM:...

16 Juli 47min

Live at SportBusiness Live

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take ...

9 Juli 27min