Plane sailing? IMG faces in-flight, in-ship competition

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.

Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.

Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1. Iris enters in-flight, in-ship space with Olympics deal

2. Formula 1 returns to IMG’s Sport 24 in three-year deal

3. IMG doubles down on Sport 24 business in long-term Panasonic deal

4. EPL clubs mull central sponsorship proposal

5. Uefa club competition revenue hits €4.4bn

6. Uefa women’s football close to €100m sponsorship mark

7. Voumard: TOP sponsor negotiations in good place

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