Banks, airlines and AI: New F1 sponsors on starting grid

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.

Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne.

Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew Williams

Editor: Lumi Lehmuskallio

Sources:

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