Why Do Founders Fail At Sales? | Monica Stewart | #chadtpodcast Ep. 21

Some founders and corporate leaders are great at sales and don't even know they're selling, others are bad at it and wish they knew how to do it better.Chad interviews Monica, who runs MSP Consulting, about B2B SaaS founders can feel overwhelmed due to investor pressure, conflicting sales advice, and trend-driven jargon.Monica contrasts this with “real” service businesses that focus on operations and explains her work helping SaaS founders from $1M–$10M ARR cut through GTM noise and build scalable revenue teams across stages.The conversation also covers AI’s limits in sales, human attention and energy, and how founders can use LinkedIn to build parasocial trust that drives pipeline.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why SaaS Feels Exhausting00:32 VC Pressure and Profitability02:16 Why Real Businesses Win05:43 Turning Natural Sellers Into Teams08:53 The Sales Bell Curve14:39 What Elite Sellers Do Differently17:53 MSP Consulting and Client Stages21:24 First Sales Hire Decisions23:20 GTM Assessment Without Jargon26:48 AI Hype and Bubble Signals33:22 Avoiding Overbuilt AI GTM Stacks34:32 AI vs Human Attention in Sales36:20 AI Speeds Up Deals37:22 Why Sales Stays Human38:02 Energy and AI Slop40:36 Authentic Content Wins45:48 Four Content Pillars49:15 Parasocial Brand Power50:49 Employee Brands at Scale58:36 LinkedIn Four Cs Playbook59:39 Connection Requests Debate01:06:01 Parting Advice and Where to Find