Unqualified success? Fifa's World Cup deals in Italy

This week on The SportBusiness Podcast, Martin Ross is joined by Joseph Perry to give listeners the intel behind the latest industry stories and go deep on big topics.

THE NEWSROOM: How Publicis’ $500m move for 160over90 represents its ‘big bet on sport’ in the AI era. Plus, the details behind Chelsea’s record £262.4m pre-tax loss.

INSIDE THE DEAL: Frank Dunne explains how Fifa rejected a conditional offer for 2026 World Cup rights as Italian broadcasters hedged their bets on the national team qualifying. We bring you the lowdown on deals struck with Rai and DAZN.

AOB: A looming UCL broadcast rights deadline, Unilever showering the public with World Cup products and the SportAccord curse strikes again.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Co-hosts: Martin Ross, Joseph Perry

Contributor: Frank Dunne

Editor: Lumi Lehmuskallio

Sources:

1. Emirates Arena renamed after fruitless search

2. Spurs ups income, Chelsea posts record loss

3. Publicis to buy 160over90 amid ‘big bet on sport’

4. Italy no-shows weigh heavily on World Cup value

5. Bumper Rai, TVP ratings for World Cup heartache

6. RFP, UC3 ready mass-markets sales process

Hosted on Acast. See acast.com/privacy for more information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(83)

La rentrée: Industry back for new season

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, ...

3 Sep 52min

How Concacaf is turning World Cup momentum into year-round relevance

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation betw...

19 Aug 41min

Token gains: OneFootball back from the brink

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, d...

13 Aug 42min

Palace sponsorship crystallises Temporal’s B2B strategy

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full pos...

6 Aug 44min

Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.TH...

30 Juli 39min

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new...

24 Juli 42min

Eleven out of Ten(der): Uefa set to move on from CAA era

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM:...

16 Juli 47min

Live at SportBusiness Live

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take ...

9 Juli 27min