How to Turn LinkedIn Into Revenue | Michelle Du Plessis | #chadtpodcast Ep. 31

I was doing LinkedIn wrong. You're probably doing it wrong too.Chad and Michelle discuss why $10M–$40M business owners wrongly assume a SaaS launch post or faceless brand content will generate inbound leads. They argue that visibility now outperforms skill without trust and authority. Michelle explains the shift from traditional advertising and declining influencer trust toward founder-led brands that humanize leaders while building credibility, contrasting it with attention-seeking content like TikTok dancing. She outlines a practical LinkedIn framework: define a specific ICP, align banner/headline/bio with a “golden thread,” lead the bio with a pain point, use the featured section for booking links and testimonials, and post across top/middle/bottom-of-funnel content (stories, authority, case studies). They cover avoiding generic AI content, “pitch slaps,” and using Sales Navigator plus intentional engagement to build relationships and drive inbound over time.---Michelle Du Plessis is a personal branding expert building high authority founder brands.Michelle's LinkedIn: https://www.linkedin.com/in/michelle-du-plessis-75580a22b/Join Michelle's LinkedIn Growth Academy: https://www.skool.com/stature-studios-8078/about ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Visibility Beats Skill01:48 Ads to Influencers Shift02:53 Founder Led Brands05:06 Not Selfies Authority06:33 TikTok Surgeon Lesson08:21 Storytelling Plus Authority10:09 Michelle Origin Story12:41 Trust Over Attention16:23 LinkedIn Results Proof19:58 Viral Post Breakdown22:39 Networking Flywheel Effect24:26 Three Part LinkedIn System25:39 No Instant Inbound Myth33:09 Avoid AI Slop40:50 Profile Golden Thread50:54 First Impression Matters54:22 Bio Starts With Pain54:57 Lead With Pain56:01 Bio Framework And Qualifying58:13 Banner And Featured Section01:00:06 Testimonials And Social Proof01:02:45 Start Posting Without Fear01:09:09 Content Pillars Strategy01:11:41 Profile Views And Pitch Slaps01:17:41 Define Your ICP Precisely01:24:01 Funnel Content That Converts01:28:17 Sales Nav And Outreach Filters01:30:26 Engagement ICP And Comments01:38:36 Intentional Mindset And Coaching01:43:19 Work With Michelle And Wrap Up