Vital Misunderstandings About Social Media | Colin Stewart-Perreault | #chadtpodcast Ep. 34

Is going viral on social media the only way to grow your business?Chad interviews Colin Stewart-Perreault about why entrepreneurs and CEOs should take social media seriously as the attention economy shifts and audience becomes currency. Colin argues it’s not too late to grow on platforms like Instagram, but founders can’t just post sales pitches; they need narrative, entertainment, and pattern interrupts while building an audience aligned with (but not identical to) their ICP. He shares tactics behind a viral LinkedIn post by stacking hooks (proven viral content, topicality, aspirational imagery, curiosity gap, “AI” keywording, and a single-comment CTA) and explains balancing “pancakes for waffles” reach with follow-up value and systems that funnel attention into expertise and offers. They discuss creator skill-building, CEO objections, parasocial trust, LinkedIn’s growth dynamics, channel diversification, newsletters for owned audiences, heavy repurposing, and using short-form content for data and audience segmentation.

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Colin Stewart-Perreault is a social media strategist and the founder of MBTM Social Colin's LinkedIn: https://www.linkedin.com/in/colinstewartperreault/

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Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/

Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Attention Matters00:36 Is Instagram Too Late01:29 Audience vs ICP02:33 Entertainment Beats Ads04:32 Stacking Hooks Breakdown08:43 Viral Then Value12:26 Segmentation and Repeat Winners16:02 Creator Skills Compound17:45 CEO Objections and Trust20:17 Parasocial Explained22:14 Personal Brand to Celebrity24:12 LinkedIn Easy Mode29:58 Diversify and Own Audience34:17 Newsletter Without Writing36:29 Repurpose Everything37:54 Repurpose Across Formats38:39 Short Form Data Wins39:33 Clips Earn Attention40:28 Podcast Distribution KPIs43:27 LinkedIn Growth Reality45:16 Rapid Posting Experiment46:10 Shorts Testing Hooks48:15 Choosing The Right Clients52:41 Megan Brand Makeover57:26 Authentic Not Oversharing01:01:31 Tagline That Converts01:07:25 Profile Funnel Strategy01:10:24 Wrap Up And Where To Find