21 SEO Tips, Tactics, and Trends for Website Content in 2021

Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019.

To help you manage your SEO efforts this year, here’s 10 QUICK-HIT SEO TIPS and reminders. Use the tactics and insights that best match your goals.

1. PROTECT YOUR GROUND

If you have pages that already rank well, guard them. TRACK THEIR PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE RANKINGS.

2. CREATE NEW CONTENT WITH SEO IN MIND

New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right

3. Devote time to finding out WHETHER GOOGLE CRAWLS YOUR PAGES

Google Search Console indicates whether Google has reached your key pages (and details other technical data).

4. DON’T FREEZE

Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results.

5. REMEMBER QUALITY ISN’T A GUARANTEE OF SEO SUCCESS

Google has touted for years the importance of producing quality website content. In turn, marketers have championed quality as the ticket to the high-ranking universe

6. FIND YOUR SWEET SPOT

Be realistic with keyword choices. Does it make sense to go after keyword phrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 keywords typically are searched 50 to 300 times a month?

7. FOCUS ON PAGE LOAD SPEED

I believe page load speed is a nominal ranking factor (many enterprise websites rank well even if they don’t appear as quickly as they should).

8. FAVOR CLEAN, SHORT URLS

URLs likely still make a slight difference with search engine rankings. That’s why you should keep them short. Ensure that the few words you use have the most weight. Don’t dilute a page URL by loading it with 12 words from your headline.

9. OPTIMIZE IMAGES, FILE NAMES, AND ALT TEXT

You can help website pages load quickly with small imagefile sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH ALT TEXT.

10. LEARN FROM INTERNAL SEARCH

It’s easy to glean ideas for keywords and SEO by reviewing what keywords people use when they’re searching within your website. First, make sure you have site search tracking enabled in Google Analytics.

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