How To Use Facebook Ads To Distribute Your Content

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful.

Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day.

Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content

1. Create relevant #content

You need to create #content that’s valuable to the people you’re targeting. Ask yourself,

Who is this #content for?

Why would they spend time consuming it?

Would someone who doesn’t

Know our brand share this?

To accomplish this, your #content should do one or both of these things:

➢ Answer a common question your prospects ask

➢ Solve a problem or pain point your customer has

It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer.

2. Analyze results

As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience.

#facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time.

3. Promote best-performing #content

Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content.

You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post.

4. Retarget those who consume your #content

Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line.

How do you take people who have consumed your #content and turn them into loyal customers?

Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content.

For more information, visit www.thedigitalmarketinginstitute.org

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