THE 5-STEPS GUIDE TO CREATING A PROFITABLE GOOGLEADWORDS CAMPAIGN FROM SCRATCH

#googleadwords step #1: is there customer demand?

If your customers are not searching for your product or service in google, then obviously, adwords search advertising is not going to work for you. So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you’re going to offer.

You could use a tool like ubersuggest, which is a free keyword research tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and it will tell you other similar, relevant phrases.

#googleadwords step #2: can you afford to advertise on top #keywords?

Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after #keywords where there’s no chance of them being profitable.

To answer the question “can i afford to advertise on this keyword?” You need to calculate your maximum cost per click (max cpc). You’ll compare your business’s max cpcto the estimated keyword cpc in the keyword tool to see if you can afford to advertise.

#googleadwords step #3: perform competitor analysis

In most industries, you’ll find competitors who already have tested and optimizedtheir adwords #campaigns. That means they have figured out which #keywords, ads, and landing pages work and do not work in your market.

A very competitive intelligence tool called #keywordspy can help you find out how your competitors are doing things. #keywordspy collects, organizes, and provides easy access to all of your competitors’ historical advertising information.

#googleadwords step #4: leverage a powerful usp

A usp is a key ingredient. Makes sense, but how do you create one?

Well, first, you focus on your core strengths. What are you better at than your competitors?

Second, talk to your customers, and more importantly, listen to them. A great usp is built on customer insight, so ask your customers why they do business with you.

Third,analyze your competitors, and look for an opening. The most important word in a unique selling proposition is unique.

#googleadwords step #5: have an irresistible offer

What can you offer in your adwords #campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results?

The answer is your irresistible offer, which consists of the following four components:

1. Valuable 2. Believable 3. Reduce or reverse risk 4. Call to action

For more information, visit www.iidm.world

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