5 AI TOOLS TO HELP YOU GET SMARTER IN YOUR CONTENT MARKETING

#Artificialintelligence can help you improve your #ContentMarketing strategy by helping make sense of the huge amount of dataavailable to take more effective necessary actions. It can also help with your #ContentMarketing tactics.

Hi, I’m Cally, from the International Institute of Digital Marketing. These are 5 AI tools to help you be smarter in your #ContentMarketing

1. Develop a predictive journey

Most of your website visitors are anonymous. They visit a page on your site, showing an interest in your content, and usually bounce after the first page.

But what if they stayed because your site was able to guide them on a better journey?

With AI assistance, you can use data to predict a visitor’s actions and deliver the right content for that visitor to get them one step further in their buying journey.

2. Text mining

When stripped to their basic parts, web pages are just strings of texts. Analyzing that text can reveal words vital to engagement. While Google does this well, AI can help you do it too.

3. Content creation

AI content creation tools are especially useful for straightforward, simple content. For example, if you’re trying to create a simple page with some important details, you can supply these details to the AI engine. In turn, it builds context around these details and creates the content for your page.

4. Content editing

Apart from creating content, AI can also help you to improve your content. A tool like Atomic Reach analyzes a piece of content using its 23-point system. With this kind of tool, you can maintain a voice that resonates with your audience. It also provides suggestions on steps to take to improve your content and reach.

5. Personalized landing pages

Visitors don’t all act on the same offersand calls to action. That’s why delivering the right landing page is a challenge. AI can help you track a visitor’s intereststo display a more personalized landing page.

For more information, visit www.iidm.world

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