HOW TO BE A BETTER SEO WRITER

#seo #Contentwriting #seotips

#seo writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in google and other search engines.

Hi, i’m cally, from the international institute of digital marketing. Here’s a 3‑step approachto writing for #seo

1. Find a business-relevant keyword with traffic potential

Begin by identifying a topic that’s relevant to the business you’re writing for. Think of what people might type into google to find your product or service: this is your seed keyword.

Start your research by adding the seed keyword into a tool like ahrefs’ keyword explorer and use the questions report to find keyword ideas phrased as questions.

2. Determine search intent

Once you have a primary keyword with good traffic potential, you need to understand what people who search for it want. This is known as search intent, and if your content doesn’t match it, google is unlikely to rank it high.

You can determine which pages best fit the intent behind a keyword by looking at the top-ranking results in the serp and identifying what we call the 3 cs of search intent: content type, content format, and content angle.

3. Determine the subtopics you need to cover

At this point, you have a strong primary keyword and know the type, format, and angle of the content you’re going to write.

Keep your researcher hat on a little longer: you’re now going to investigate the top-ranking pages (your ‘competitors’ for this keyword) and the serp to determine the subtopics you need to cover.

For more information, visit www.iidm.world

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