079 | What Is Customer Journey Mapping

079 | What Is Customer Journey Mapping

By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience.

The objective of mapping your customer journey is to understand

[+] Where they want to go

[+] Why they want to go there

[+] What are their limitations?

[+] What are their challenges?

[+] How do they research?

[+] What problems do they need to solve?

[+] How do these problems affect them?

[+] What do they want to avoid?

[+] What do they want to achieve?

Next, you’ll step into the shoes of your audience to understand the journey they’re on, how your brand fits into their lives, and how to ask questions to uncover their needs and emotions.

Finally, you’ll learn how customer journey mapping facilitates the design of the user experience in order to shape their perceptions about you, your brand, and how you can impact their lives.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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077 | How To Use Storytelling

077 | How To Use Storytelling

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their liv...

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076 | Mailchimp Rebrand

076 | Mailchimp Rebrand

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your bu...

18 Mars 202112min

075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to ...

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074 | Brand Strategy Workshop Mistakes

074 | Brand Strategy Workshop Mistakes

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/br...

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073 | How Brand Storytelling Is The Future Of Marketing

073 | How Brand Storytelling Is The Future Of Marketing

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-...

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072 | Brand Strategy Explained

072 | Brand Strategy Explained

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

9 Mars 20219min

071 | #1 Personal Branding Mistake You Need To Avoid

071 | #1 Personal Branding Mistake You Need To Avoid

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.  👉...

6 Mars 202110min

070 | Discovery Session vs Brand Strategy Workshop

070 | Discovery Session vs Brand Strategy Workshop

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Lea...

4 Mars 20218min

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