Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

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Wendy Brown, "States of Injury: Power and Freedom in Late Modernity" (Princeton UP, 2025)

Wendy Brown, "States of Injury: Power and Freedom in Late Modernity" (Princeton UP, 2025)

A sympathetic critique that attempts to free Left politics from its own snares, States of Injury: Power and Freedom in Late Modernity (Princeton University Press, 2025) explores how woundedness became...

12 Mars 41min

What’s on Her Mind: The Mental Workload of Family Life

What’s on Her Mind: The Mental Workload of Family Life

Mothers and fathers use their time differently, with women spending roughly twice as many hours on family labor as men. But what about the gendered differences in the ways women and men think? What’s ...

12 Mars 50min

Sari Hanafi, "Against Symbolic Liberalism: A Plea for Dialogical Sociology" (Liverpool UP, 2025)

Sari Hanafi, "Against Symbolic Liberalism: A Plea for Dialogical Sociology" (Liverpool UP, 2025)

In an era of deepening polarization, Sari Hanafi examines how social scientists often reproduce the very injustices they seek to challenge, taking entrenched positions while dismissing alternative per...

11 Mars 50min

Jacob Stegenga, "Heart of Science: A Philosophy of Scientific Inquiry" (U Chicago Press, 2026)

Jacob Stegenga, "Heart of Science: A Philosophy of Scientific Inquiry" (U Chicago Press, 2026)

In Heart of Science: A Philosophy of Scientific Inquiry (University of Chicago Press, 2026), philosopher Jacob Stegenga breaks with the most dominant epistemologies of science to argue that in judging...

10 Mars 48min

Stephen Lee Naish, "Screen Captures: Film in the Age of Emergency" (Lever Press, 2026)

Stephen Lee Naish, "Screen Captures: Film in the Age of Emergency" (Lever Press, 2026)

Movies open a window into our collective soul. In Screen Captures: Film in the Age of Emergency (Lever Press, 2026), Stephen Lee Naish guides us through recent cinematic phenomena that reflect/refract...

10 Mars 1h 9min

Sean Parson, "Punk Anarchism: An Anti-Politics of Resistance" (Bloomsbury, 2026)

Sean Parson, "Punk Anarchism: An Anti-Politics of Resistance" (Bloomsbury, 2026)

Punk Anarchism: An Anti-Politics of Resistance (Bloomsbury, 2026) is a radical critique of contemporary politics, offering an alternative framework rooted in anarchism, punk rock, dadaism, situationi...

7 Mars 42min

The Cave and the Coalition: Philosophy, Populism, and the MAGA New Right

The Cave and the Coalition: Philosophy, Populism, and the MAGA New Right

In this episode of International Horizons, RBI acting director Eli Karetny sits down with political theorist Laura Field to trace the intellectual currents shaping today’s right — from Straussian thou...

7 Mars 56min

Alex Brostoff and Vilashini Cooppan eds., "Autotheories" (MIT Press, 2025)

Alex Brostoff and Vilashini Cooppan eds., "Autotheories" (MIT Press, 2025)

A transdisciplinary array of authors offering a new frame of reference for autotheory and its genre-bending synthesis of autobiography and critical theory. Autotheories (MIT Press, 2025) tells the s...

6 Mars 1h 9min

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