722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1647)

878: Can You Always Be In Control?

878: Can You Always Be In Control?

How we can we better respond to the things in our work we can not control? I play a clip from Zig Ziglar where he talks about the circumstances and people in our lives we just can’t control, and how w...

7 Apr 202156min

877: Literally The Most Effective Life-Success Tactic

877: Literally The Most Effective Life-Success Tactic

I bring you what I have found, across the board, to literally be THE most effective life-success tactic. You’ll notice I said “life success”, as in success in your life overall. If you only want to su...

5 Apr 202158min

876: Immunity To Insecurity

876: Immunity To Insecurity

“What makes you feel secure about yourself? What keeps your self-image in check even if you are unduly criticized?” If you feel this should be a simple, easy answer...the responses showcase it is not....

31 Mars 202155min

875: Just love em’ | Habits with David Horsager

875: Just love em’ | Habits with David Horsager

The success habits of David Horsager, my guest from episode 873 where we talked about trust, his platform and area of mastery. Not how to be trustworthy, but how to ensure people view you as trustwort...

29 Mars 202131min

874: The Elusive Control Of Happiness

874: The Elusive Control Of Happiness

Tom Ziglar and I tackle the issue of happiness. I asked my audience how in control of their happiness do they feel they are. A majority of course said 100%, but I actually pushed back on that. Even if...

24 Mars 202159min

873: Gaining Trust Takes More Than Good Character | David Horsager

873: Gaining Trust Takes More Than Good Character | David Horsager

Trust. In today’s culture more than ever trust is the number one asset of success. But listen closely, we are all doing it wrong, to some degree. We inherently think of trust as something you have and...

22 Mars 20211h

872: Be A Humble Expert

872: Be A Humble Expert

An issue that bothers and concerns me with coaching, consulting and being a leader...humility. Or rather, a lack of it. There is a propensity when you have an area of expertise you teach or lead from,...

17 Mars 202148min

871: Surround Yourself With Success | Habits with Chandler Bolt

871: Surround Yourself With Success | Habits with Chandler Bolt

I’m back with Chandler Bolt. Chandler is a young and extremely successful businessman. As we talked about his habits for success we got into his unique living situation. He got a large house in Los An...

15 Mars 202125min

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