722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1647)

870: The Discomfort of Opportunity

870: The Discomfort of Opportunity

We all have a very real struggle with opportunity. We so fervently talk about goals and desires and going after them, but seldom talk about the obstacles along the way. With any new achievement of any...

10 Mars 202151min

869: Leverage Your Impact With A Book | Chandler Bolt

869: Leverage Your Impact With A Book | Chandler Bolt

Want a big way to leverage your impact? If you have any desire to make a positive influence in your life, there are few tools more powerful than...a book. But should everyone write a book? Does everyo...

8 Mars 20211h 6min

868: See Yourself There

868: See Yourself There

Our focus is visualizing our achievement and realization of what we say we want. No hoodoo guru stuff here but simply, if you have a desire or goal, can you in fact see yourself achieving it? So often...

3 Mars 202154min

867: Being A Warrior | Habits With Tana Amen

867: Being A Warrior | Habits With Tana Amen

In this episode of The Ziglar Show our focus is auditing the daily habits and routines of a trauma overcomer and current health, fitness, and brain expert. I’m back with Tana Amen. You’ll hear why she...

1 Mars 202127min

866: Overcoming Limiting Conditioning

866: Overcoming Limiting Conditioning

In this episode of The Ziglar Show we hear a classic message from Zig Ziglar on flea training. He’ll tell you how when you put fleas in a jar they’ll jump up and hit it over and over till they adapt t...

24 Feb 20211h 6min

865: Stronger From Trauma | Tana Amen

865: Stronger From Trauma | Tana Amen

A world-renowned health and fitness expert. She is the picture of health, beauty, and success. Then she found herself up on stage to speak to a room full of addicts who she was critically judging for ...

22 Feb 202156min

864: What Keeps You From Giving Up?

864: What Keeps You From Giving Up?

I play a short clip from Zig Ziglar where he describes the depth of foundations on skyscrapers. For a massive building to stand tall and not fall over amidst high winds and shifting earth, it’s founda...

17 Feb 202154min

863: Write Sober, Edit Sober | Habits with Donald Miller

863: Write Sober, Edit Sober | Habits with Donald Miller

Ernest Hemingway is famously cited as saying, “Write drunk, edit sober.” Amongst the writing community this is an oft quoted statement and frequently depicted in film and story. Trouble is, Hemmingway...

15 Feb 202131min

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