722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1647)

862: Leverage Strength & Outsource Weakness in Your Business

862: Leverage Strength & Outsource Weakness in Your Business

The question, “For those of you in business for yourself, whether full time making millions or a side hustle making a buck or two, where are you strongest in your business and where are you weakest?” ...

10 Feb 20211h 2min

861: Better Than An MBA | Donald Miller

861: Better Than An MBA | Donald Miller

Donald Miller is back on the show for the third time. Don is one of my all time favorite authors, his memoirs such as A Million Miles In A Thousand Years and Scary Close were literal life changers for...

8 Feb 202154min

860: The Most Profitable Daily Deposits For Success

860: The Most Profitable Daily Deposits For Success

I asked listeners, “What are the daily small deposits in your life that give you the most payoff?” With most of my guests on the show I do a “Habits” episode with them to hear about their daily habits...

3 Feb 20211h 2min

859: The State of Small Business in 2021 | Dan Miller

859: The State of Small Business in 2021 | Dan Miller

2020 saw a lot of upheaval for small business, few people were untouched by it. In March I saw nearly $10,000 in monthly ad revenue disappear. I was doing work with Pete Vargas, king of the stage, and...

1 Feb 20211h 7min

858: Do It Till You Like It

858: Do It Till You Like It

In this episode of The Ziglar Show I wanted to hear from people who started a personal discipline that was drudgery, and succeeded in doing it until it actually became a joy. Or at least not complete ...

27 Jan 202149min

857: Entitled to nothing, grateful for everything  | Habits with Charles Koch and Brian Hooks

857: Entitled to nothing, grateful for everything | Habits with Charles Koch and Brian Hooks

I have a double Habits episode for you. What are the habits of one of the top 20 wealthiest people on planet earth, and the CEO that runs multiple foundations for him? As of this recording Charles Koc...

25 Jan 202127min

856: You Can Own Your Customer By Overdelivering

856: You Can Own Your Customer By Overdelivering

In this episode of The Ziglar Show we talk about customer service. And here is the crux; delivering your product or service perfectly and expertly, is...not...enough. That will not win you customer lo...

20 Jan 202154min

855: Believe In People, Not Control | Charles Koch & Brian Hooks

855: Believe In People, Not Control | Charles Koch & Brian Hooks

How do you succeed in business? The current corporate culture showcases power and control from the top to manage down to the bottom, and it influences even how small businesses structure themselves. I...

18 Jan 20211h

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