722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Overcoming Starts Now

Overcoming Starts Now

#922: Tragedy, trauma, a setback, a challenge. A lack. A break. Those things will never happen to you, right? I often go about life with that perspective, but I know better. I've experienced such thin...

8 Sep 202149min

Seth Godin | Measure Yourself By What You Teach Others

Seth Godin | Measure Yourself By What You Teach Others

#921: “I would like to be measured by what the people who learned from me taught other people.” Seth Godin is one of the premier voices of business in our generation. He’s known for his innovative thi...

6 Sep 20211h 14min

Zig’s Ending Desire For You And Your Life

Zig’s Ending Desire For You And Your Life

#920: Hey everyone, welcome. For the first time, I'm going to repost a blast from the past from Zig Ziglar, the man Seth Godin cites as the grandfather of motivation and speaking on stage that made it...

2 Sep 202119min

Doug Paul | Habits For Peacetime And Wartime

Doug Paul | Habits For Peacetime And Wartime

#919: I’m back with Doug Paul, my expert on innovation from episode 917, and we’re talking about his habits. What intrigued me most was what I felt was exceptional wisdom, as I tend to do just what he...

30 Aug 202134min

Knowing Where You Need Help Most

Knowing Where You Need Help Most

#918: I asked listeners, “If you had to spend $3,000 on coaching, consulting, or counseling...today, under penalty of death, what area of your life would you pay to get help with? Health/Wellness, Per...

25 Aug 202147min

Innovation Is Counterintuitive But Necessary | Doug Paul

Innovation Is Counterintuitive But Necessary | Doug Paul

#917: Innovation is our focus today and what you heard at the top of the show was Doug Paul, author of Ready or Not: Kingdom Innovation for a Brave New World. Doug is a Managing Partner and Innovation...

23 Aug 20211h 3min

Zig Ziglar’s Famous Pump Story

Zig Ziglar’s Famous Pump Story

#916: If you haven’t heard it, you will want to. This story has reached hundreds of millions of people for a reason. It’s an analogy of our propensity to give up too soon. We may be more at risk for t...

19 Aug 202146min

Reinforce Your Personal Boundaries | Habits with Nedra Glover Tawwab

Reinforce Your Personal Boundaries | Habits with Nedra Glover Tawwab

#915: I had Nedra Glover Tawwab on the show a month ago to talk about boundaries but due to the release of her new book, Set Boundaries, Find Peace, and subsequent media rush for her, we couldn’t get ...

16 Aug 202135min

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