Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

Mashable Executive Editor Jessica Coen talks with Recode's Peter Kafka about taking the reins of the 12-year-old site last year and how she's working to focus its writers on the stories it can do best. Coen previously spent two years editing Gawker.com and five in charge of Jezebel, Gawker Media's feminist site. She chats about bringing a bit of the Gawker voice to Mashable's writing, where the site is investing the most (video and Snapchat) and her advice for young journalists trying to break into the media business. Coen also discusses the most dramatic moment of her tenure at Gawker: The publication of a sex tape starring Limp Bizkit's Fred Durst. Learn more about your ad choices. Visit podcastchoices.com/adchoices

2 Mars 201744min

Screenwriter and novelist Scott Frank talks with Recode's Peter Kafka about writing a superhero movie for people who don't like superhero movies: "Logan," an R-rated sendoff for Wolverine, Hugh Jackman's iconic "X-Men" character. Frank explains how he lucked his way into a job at Paramount at age 24 and what he learned from writing films like "Get Shorty," "Malice" and "Out of Sight." He also discusses his next project after "Logan" — a western miniseries for Netflix called "Godless" — and why, after a long career in Hollywood, he decided last year to write his first novel, "Shaker." Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Feb 201733min

Wired contributor Gabriel Snyder talks with Recode's Peter Kafka about his recent cover story for Wired magazine, "The New York Times Claws Its Way Into the Future." Snyder profiled how the storied newspaper is trying to adapt to the fast-failure-friendly M.O. of a tech company and says it's now betting on one big Netflix-like digital subscription, rather than the multiple smaller subscription products it previously attempted. He also explains why it's so difficult for new ideas to make it up the chain of command inside the NYT and why so many young digital stars have left the company. Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Feb 201729min

Derek Thompson, a senior editor at The Atlantic and author of "Hit Makers," talks with Recode's Peter Kafka about his new book, which explores the "Science of Popularity in the Age of Distraction." Thompson says contrary to conventional wisdom, content is not as important as how you distribute it, and things don't "go viral" the way an actual virus does — instead, they benefit the most from existing social networks and distribution channels that preceded them. He also says ESPN, which is struggling to make as much money from TV as it used to, needs to re-orient its strategy around the smartphone lock screen, rather than the television screen. Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Feb 201749min

Business Insider CEO Henry Blodget talks with Recode's Peter Kafka about why he sold the company to German publisher Axel Springer and why BI is moving toward paid newspaper-like subscriptions. Blodget says digital media is "as different from print and TV as they are from each other" and explains why cloning a newspaper for the web will never work. He also talks about why he took Donald Trump seriously from day one and says that despite a smart campaign, the new president is now advocating "un-American and anti-American" policies. Learn more about your ad choices. Visit podcastchoices.com/adchoices

2 Feb 201748min

Deep Focus CEO Ian Schafer talks with Recode's Peter Kafka about why the digital advertising world is due for a shake-up. Schafer says he's skeptical of the branded content studios being created inside big media companies because he doubts they can compete with Google and Facebook for the same business. He argues that the online ad economy has grown too big and the future must entail "fewer, better ads" that may be more individualized to consumers and placed on new, unconventional platforms. Learn more about your ad choices. Visit podcastchoices.com/adchoices

26 Jan 201740min

NYU journalism professor Jay Rosen talks with Recode's Peter Kafka about how the media, and the reporters who cover the White House in particular, should react to President Trump, who has frequently been hostile to their profession. Rosen says media organizations need to rethink their structures and individual journalists will have to establish a more transparent relationship with their audiences. He also talks about why journalists shouldn't interview Trump surrogate Kellyanne Conway and what everyone can learn from Washington Post reporter David Fahrenthold. Learn more about your ad choices. Visit podcastchoices.com/adchoices

19 Jan 201749min

Fox Networks ad boss Joe Marchese talks with Recode's Peter Kafka about why he, an online advertising executive, encourages consumers to use ad blockers. Marchese argues that the relationship between advertisers and the public needs to be reset because people see ads as interruptive and advertisers are paying up for smaller and smaller slices of the pie. He also says all of Fox's ads on Hulu and its own websites should be skippable, and talks about the one time of the year when everyone wants to see advertising — the Super Bowl. Learn more about your ad choices. Visit podcastchoices.com/adchoices

12 Jan 201741min