Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

There are all kinds of ways to measure the health of an economy. The one I rely on is ad spending. One reason for that is simple: I work in ad-supported businesses, so I want to know about things are going to affect me personally. A less self-interested reason: The health of the ad business is tied directly to the way companies feel about their overall health. So if things turn south, you’ll often see it in falling ad spend. And as the industry gets increasingly digital, that means it’s that much more responsive to changes in the economy: When the pandemic hit 5 years ago, ad spend all but disappeared for a couple months — and then roared back once companies realized how much spending had shifted online. So that’s the background for my chat with Smartly CEO Laura Desmond, who I often rely on for a state-of-the-state when it comes to the ad industry. Desmond is a longtime ad biz veteran, and at her current gig she works directly with digital clients, helping them figure out where to place their money and the best way to optimize their campaigns. So she’s got excellent insight into the most sensitive spenders in the market. Desmond’s takeaway: Long-term changes like a possible TikTok ban just don’t show up on most advertisers’ radars. But potential tariff impacts, which could hit by late May, could be a big hit — if they materialize. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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How to make $11 million by failing (James Altucher, founder, Choose Yourself Media)

How to make $11 million by failing (James Altucher, founder, Choose Yourself Media)

Choose Yourself Media founder James Altucher, an entrepreneur and author of several advice books, talks with Recode's Peter Kafka about the importance of learning from failure in life and business. Altucher twice went from being a multimillionaire to nearly broke, and currently does not own a home even though his company grossed $11 million last year. He says people should consider the alternatives to things like buying a house, going to college and reading the news, focusing instead on the things that will directly affect their lives. Learn more about your ad choices. Visit podcastchoices.com/adchoices

5 Jan 201758min

Why is there no fake news on LinkedIn? (Daniel Roth, executive editor, LinkedIn)

Why is there no fake news on LinkedIn? (Daniel Roth, executive editor, LinkedIn)

LinkedIn Executive Editor Daniel Roth talks with Recode's Peter Kafka about overseeing the editorial branch of the career-networking site. Roth says LinkedIn users police themselves in ways they don't on Facebook because they know their bosses and colleagues can see them. Hailing from the world of magazine and digital journalism, he also discusses his initially rough transition to working at a tech company and what happened when he wrote a 5,000-word cover story about Donald Trump for Fortune in 2004. Learn more about your ad choices. Visit podcastchoices.com/adchoices

29 Dec 201642min

 Kara Swisher: Journalists must be 'tougher on everybody'

Kara Swisher: Journalists must be 'tougher on everybody'

Recode co-founder and Executive Editor Kara Swisher talks with Peter Kafka about why the media needs to be tougher and more skeptical in the aftermath of the 2016 election. Swisher says journalists too often behave like "stenographers," lazily relaying what people say without interrogating their ideas. She also discusses the rise of fake news on platforms like Facebook, how she worked her way up from the mailroom at the Washington Post and why she and Recode co-founder Walt Mossberg sold the site to Vox Media in 2015. Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Dec 201655min

 Trump will blow up political journalism (Margaret Sullivan, columnist, the Washington Post)

Trump will blow up political journalism (Margaret Sullivan, columnist, the Washington Post)

Washington Post media columnist Margaret Sullivan, formerly the public editor of the New York Times, talks with Recode's Peter Kafka about the effect of the incoming Trump administration on the world of political journalism. Sullivan says she initially thought, after Trump's win, that the media had completely failed, but has since moderated that position, and expects "a new kind of journalistic inquiry" will arise. She also discusses how she came to the New York Times, why she left the paper after three and a half years and why she still wants internet comments to have a place on media outlets' websites. Learn more about your ad choices. Visit podcastchoices.com/adchoices

15 Dec 201641min

Making viral videos before YouTube (Burnie Burns, co-founder, Rooster Teeth)

Making viral videos before YouTube (Burnie Burns, co-founder, Rooster Teeth)

Rooster Teeth co-founder Burnie Burns talks with Recode's Peter Kafka about how the early viral video hit "Red vs. Blue" evolved into a thriving media company. Burns says Rooster Teeth, which predated the launch of YouTube by several years, has succeeded because it goes deep and talks honestly with its young, geeky, video game-savvy fans. He also discusses how YouTube helped the company release its first feature film, "Lazer Team," and explains why he considers the 2014 harassment campaign Gamergate a prelude to Donald Trump's presidential win. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Dec 201650min

 Did racism motivate Trump's voters? (Stephen Dubner, co-author, 'Freakonomics')

Did racism motivate Trump's voters? (Stephen Dubner, co-author, 'Freakonomics')

Journalist and "Freakonomics" co-author Stephen Dubner talks with Recode's Peter Kafka about how behavioral economics can explain Donald Trump's victory, arguing that racism and xenophobia are symptoms of a deeper-felt economic resentment. He also discusses widespread misunderstandings about probability and offers a partial defense of poll aggregators like FiveThirtyEight's Nate Silver. Later in the show, Dubner explains how "Freakonomics" became a mini media empire, why he's now almost all-in on podcasting and how Bruce Springsteen convinced him to quit rock and roll. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Dec 201645min

 Trump-related 'terror and hysteria' isn't justified (Ken Kurson, editor-in-chief, Observer)

Trump-related 'terror and hysteria' isn't justified (Ken Kurson, editor-in-chief, Observer)

Observer editor-in-chief Ken Kurson talks with Recode's Peter Kafka about running the online newspaper published by Donald Trump's son-in-law, Jared Kushner. Kurson says Kushner has no day-to-day influence on the Observer. He argues that reactions to his alleged ethical lapses — such as his sitting with the Trump family at the Republican National Convention — are overblown or misguided, and says Hillary Clinton's supporters are overreacting to their loss. Kurson also says some journalists and pollsters who mis-called the election should resign or be fired, and explains why staying off Twitter has been good for his psyche. Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Nov 201644min

Musicians who fight Spotify are 'so f-cking dumb' (Bob Lefsetz, author, Lefsetz Letter)

Musicians who fight Spotify are 'so f-cking dumb' (Bob Lefsetz, author, Lefsetz Letter)

Bob Lefsetz, author of the influential music industry newsletter the Lefsetz Letter, talks with Recode's Peter Kafka about the winners and losers in the modern music business. Lefsetz says the traditional music label model was one of artificial scarcity, and there's no going back now that streaming services like YouTube and Spotify have arisen. He also argues that Netflix is doomed and VR is being mis-sold to the public. Later in the show, he reflects on the election of Donald Trump and why he's skeptical of the New York Times' ability to challenge the incoming U.S. president. Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Nov 20161h

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