Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

Jim Lanzone, the CEO of CBS Interactive and chief digital officer of CBS, talks with Recode's Peter Kafka about the balance between free broadcast TV and paid online subscriptions. CBS has so far convinced more than a million people to pay $6 a month for its online service, CBS All Access. Lanzone says the company hopes to court even more subscribers with digital-only shows, including a spinoff of "The Good Wife" and a reboot of "Star Trek," which won't have to play by traditional FCC rules around nudity and swearing. He also makes the case for CBS' tech site CNET and discusses how he came to the company, via a digital TV guide site called Clicker. Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Nov 201642min

Bustle CEO Bryan Goldberg talks with Recode's Peter Kafka about launching a site aimed at millennial women — and why having a man at the top made a lot of people wary. Goldberg bragged a bit too aggressively and had to spend several months explaining his words, but says "apologizing is great." He also talks about how Bustle rose to 40 million monthly pageviews, why it doesn't care as much about Facebook video views and why he'd rather hire young women out of journalism school than media stars who will bring attention to themselves. Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Nov 201641min

Brew Media founder Brooke Hammerling talks with Recode's Peter Kafka about how she created a PR firm for some of the biggest names in tech and why she sold it to Sigmund Freud's great-grandson. Hammerling has no plans to leave Brew, however. She says she prefers to work with clients who don't think of her company as hired help, but rather as part of the team. She recounts her experience being verbally attacked by a prominent male tech blogger, but says sexism today is even worse in Hollywood than it is in Silicon Valley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

27 Okt 201642min

Defy Media President Keith Richman, who oversees popular YouTube channels Smosh, ScreenJunkies, Clevver and others, talks with Recode's Peter Kafka about how Janet Jackson's breast-baring "wardrobe malfunction" at the 2004 Super Bowl inspired him to get into web video. Richman says Defy's ability to hop on video platforms early and figure out what makes them tick has helped the company reach 70 million YouTube subscribers who watch 800 million videos per month. But the ad dollars are still better on TV, so Defy is thinking about how its shows might work there, too. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Okt 201635min

BuzzFeed Entertainment Group president Ze Frank talks with Recode's Peter Kafka about how his newly re-organized video team is developing shows for YouTube, Facebook and Snapchat — and also TVs and movie theaters. Frank says online videos are crossing borders and boundaries that text and still images couldn't penetrate, but he acknowledges that some bits of culture may be lost as entertainment goes global. He also shares the behind-the-scenes story of Tasty, BuzzFeed Food's viral video juggernaut, which has attracted more likes on Facebook than Beyoncé. Learn more about your ad choices. Visit podcastchoices.com/adchoices

20 Okt 201654min

Jon Favreau, former speechwriter for President Obama and the host of The Ringer's podcast "Keepin' It 1600," talks to Recode's Peter Kafka about how he got to the White House and why he can never totally quit politics. He predicts Hillary Clinton will win the presidency on Nov. 8 but explains why her speaking style is so much less conversational than Obama's. Favreau expects that Donald Trump will launch a new TV venture for his followers after the election, and says he supports the GOP's "never-Trumpers" because he fears that a smarter version of Trump will run in future campaigns. Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Okt 201635min

Kurt Andersen, co-founder of Spy magazine and host of WNYC and PRI's Studio 360, talks with Recode's Peter Kafka about branding Donald Trump a "short-fingered vulgarian in the 1980s and how Trump has changed (or not) since then. Andersen says the real estate mogul flirted with running for president as early as 1987, but that over time, the fantasy became more and more real. He also discusses the organizations Spy influenced — including Gawker and "Last Week Tonight" — and why he now likens podcasting to the rise of public radio 40 years ago. Learn more about your ad choices. Visit podcastchoices.com/adchoices

13 Okt 201631min

Josh Tyrangiel, executive vice president for content and news at Vice, talks with Recode's Peter Kafka about the company's new weeknightly TV show, "Vice News Tonight" on HBO. To distance itself from traditional newscasts run for decades by the likes of CBS, ABC and NBC, Vice is doing away with a central news desk and news anchor, focusing instead on finding visual ways to tell stories that may get short shrift elsewhere. The big goal: Get millennials watching, which Tyrangiel says can be done so long as "Vice News Tonight" adds value to young people's lives. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Okt 201631min