Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

There are all kinds of ways to measure the health of an economy. The one I rely on is ad spending. One reason for that is simple: I work in ad-supported businesses, so I want to know about things are going to affect me personally. A less self-interested reason: The health of the ad business is tied directly to the way companies feel about their overall health. So if things turn south, you’ll often see it in falling ad spend. And as the industry gets increasingly digital, that means it’s that much more responsive to changes in the economy: When the pandemic hit 5 years ago, ad spend all but disappeared for a couple months — and then roared back once companies realized how much spending had shifted online. So that’s the background for my chat with Smartly CEO Laura Desmond, who I often rely on for a state-of-the-state when it comes to the ad industry. Desmond is a longtime ad biz veteran, and at her current gig she works directly with digital clients, helping them figure out where to place their money and the best way to optimize their campaigns. So she’s got excellent insight into the most sensitive spenders in the market. Desmond’s takeaway: Long-term changes like a possible TikTok ban just don’t show up on most advertisers’ radars. But potential tariff impacts, which could hit by late May, could be a big hit — if they materialize. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Keith Olbermann: Covering Donald Trump is like covering a tsunami every day

Keith Olbermann: Covering Donald Trump is like covering a tsunami every day

"The Closer" host and former ESPN and MSNBC anchor Keith Olbermann talks with Recode's Peter Kafka about the 2016 presidential race and the rise of Donald Trump. Olbermann says Trump is not a totally new phenomenon, noting that political demagogues like Huey Long and Joe McCarthy lived before the era of cable TV. He also discusses his past jobs in cable news, the Netflix-influenced future of media and how he cured his addiction to arguing with Twitter trolls. Learn more about your ad choices. Visit podcastchoices.com/adchoices

6 Okt 201639min

 "Call Your Girlfriend" co-host Aminatou Sow on how to make a hit podcast

"Call Your Girlfriend" co-host Aminatou Sow on how to make a hit podcast

Aminatou Sow, who co-hosts "Call Your Girlfriend" with Ann Friedman, talks with Recode's Peter Kafka about why she started podcasting: A man said that "women don’t make podcasts." Sow explains how she and Friedman leveraged their network of media influencers, including "Girls" star Lena Dunham, to climb the iTunes charts, acknowledging that "we kind of cheated." She also discusses why she's through with San Francisco, the future of "Call Your Girlfriend" beyond podcasting and why she enjoys the fact that Snapchat makes her feel old. Learn more about your ad choices. Visit podcastchoices.com/adchoices

29 Sep 201634min

Skip Bayless: Why I left ESPN for Fox Sports 1

Skip Bayless: Why I left ESPN for Fox Sports 1

Skip Bayless, the co-host of Fox Sports 1's "Skip and Shannon: Undisputed," talks about his recent decision to leave ESPN after 12 years on the air for its smaller Rupert Murdoch-owned rival in Los Angeles. He tells Recode's Peter Kafka that he needed to get out of his comfort zone — and out of ESPN's hometown of Bristol, Connecticut. Bayless also discusses the ways Fox is different from Disney-owned ESPN, the unlikely way he got into sports journalism and why he doesn't pay attention to the internet, even though he has more than two million Twitter followers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Sep 201647min

CNN's Brian Stelter: No, CNN is not biased for Trump

CNN's Brian Stelter: No, CNN is not biased for Trump

Brian Stelter, host of "Reliable Sources" on CNN, talks with Recode's Peter Kafka about being a cable news host during the historic 2016 presidential election. He argues that the media needs to re-evaluate how it treats politicians' lies, pointing to the differing treatment of Hillary Clinton and Donald Trump. Although CNN gets good ratings from his controversial statements and recently hired Trump's former campaign manager Corey Lewandowski, Stelter says the network has not given the Republican candidate attention because it's good for business. Instead, he wonders why more presidential candidates couldn't learn from and emulate Trump's media savvy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

15 Sep 201643min

 Gigaom founder Om Malik on the virtues of a heart attack

Gigaom founder Om Malik on the virtues of a heart attack

True Ventures partner Om Malik talks with Recode's Peter Kafka about his varied career in tech journalism, including the launch and eventual shutdown of his eponymous site Gigaom. Malik describes himself as a workaholic journalist, but a heart attack in 2007 forced him to reconsider his priorities. He also discusses the macro trends of the startup world, his first stint as a venture capitalist in the late 1990s and why Apple should buy Netflix. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Sep 201644min

The New York Times has to think like a tech startup (Sam Dolnick and Clifford Levy, editors, New York Times)

The New York Times has to think like a tech startup (Sam Dolnick and Clifford Levy, editors, New York Times)

New York Times associate editor Sam Dolnick and assistant masthead editor Clifford Levy talk with Recode's Edmund Lee about how the 164-year-old newspaper is modernizing for the web. Levy reflects on the now-defunct NYT Now mobile app, which showed the Times's staff the value of collaboration among departments. The paper must learn to experiment and sometimes fail, the editors say, much like a tech company in Silicon Valley. Dolnick, one of the potential heirs to the paper as a member of the Ochs-Sulzberger family which owns it, shares the behind-the-scenes story of the NYT's first foray into virtual reality last year. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Sep 201650min

Skift CEO Rafat Ali: Small media companies are beautiful

Skift CEO Rafat Ali: Small media companies are beautiful

Skift founder and CEO Rafat Ali talks with Recode's Peter Kafka about how media entrepreneurship has evolved since he launched his first company, PaidContent, in 2002. Ali left PaidContent after an acquisition by the Guardian (that went nowhere) and launched Skift to write about the travel business for people who work in the travel business. Today, Skift is a profitable boutique company with 29 employees, and Ali explains why he's happy to keep it small and let it grow slowly. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Aug 201638min

Gawker wasn't always mean (Elizabeth Spiers, founding editor, Gawker.com)

Gawker wasn't always mean (Elizabeth Spiers, founding editor, Gawker.com)

Elizabeth Spiers, the first person to write and edit Gawker.com, talks with Recode's Peter Kafka about launching the site in 2003, and reflects on how it has evolved since then. Now that Gawker Media has been sold to Univision for $135 million, many wonder how it might change, but Spiers says Gawker has already changed plenty over its history. She also discusses her stint working for Donald Trump's son-in-law, Jared Kushner, and her new company, The Insurrection, an agency focusing on virtual reality content. Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Aug 201638min

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