When To Fire Yourself As CEO | Evgeny Shadchnev - Founder Of Makers & Exec Coach
scale with soul15 Aug 2025

When To Fire Yourself As CEO | Evgeny Shadchnev - Founder Of Makers & Exec Coach

He built a company to millions, hired someone better to run it, and walked away.

Why stepping down as CEO can be your greatest act of leadership.

Most founders cling to their CEO titles long after they've outgrown the role.

Evgeny Shadchnev did the opposite. He recognised the misalignment, planned his exit over 14 months, and handed the keys to someone who could scale what he'd built. What he soon learnt transformed both his life and the business.

🧠 What You'll Learn:

▪️ How to recognise when you've outgrown your own company (before burnout forces the decision)

▪️ The difference between founder skills and CEO skills — and why confusing them kills companies

▪️ A framework for making confident leadership transitions without destroying what you've built

▪️ The breathwork techniques that shift your nervous system from reactive to strategic

▪️ Why starting a company for belonging can lead to profound misalignment later

📖 Chapters

00:00 - What A Founder Coach Does

00:41 - What Founders Don't Talk About

05:02 - "Predicting the Future of the Company"

08:10 - The Founder's Job: Make Sure It Survives

11:15 - The Skills Needed at Pre-Product Market Fit

14:17 - Moving to Product Market Fit - "This Is a Very Specific Skillset"

15:15 - "The Skills You Never Stop Needing - Fred Wilson's Advice"

17:48 - The First Alarm Bells

20:24 - CEO Transitions Take Time

22:16 - Feeling Misaligned: Childhood Experiences

27:59 - The One Thing That Helped Me Make the Tough Decision

35:23 - Ego Wanting vs Heart Longing

37:40 - Success 10 Years Ago vs Success Now

40:07 - The Startup Is Not There to Make You Happy

45:09 - Running Away or Braving the Wind

49:26 - Working Long Hours Sustainably

58:22 - Decision Making

01:05:31 - What Makes You Tick?

01:08:20 - Revelation on Simplification of Life

01:13:12 - What Your Fiancée Said About You

01:15:25 - Read Evgeny's Book!

🍿 WATCH NEXT

If you liked this conversation, you'll love this one too:

Why Your Outer Voice Is Your Biggest Threat | Soheil Ahmadzadeh - Coach

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🔗 Guest Links:

Find Evgeny's Book Here

Founder and Ex CEO at Makers

Mentioned Resources:

"Let Your Life Speak" by Parker Palmer Other Sheep breathwork app

Fred Wilson's blog on CEO framework (Union Square Ventures)

🔗 Affiliate Link

Visit Monk Ice Baths for £100 discount

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