The Brewery Talent Crisis: What to Know and What to Do

The Brewery Talent Crisis: What to Know and What to Do

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of talent development and build a more productive and sustainable organization.


Steve Hopkins leads Wipfli’s leadership consulting team within the Organizational Performance group, helping clients grow their people, culture, and organizations. With over a decade of experience in leadership development and executive coaching, Steve builds on a diverse career that includes managing global sales, leading business units, and teaching at the University of Kentucky. He is known for his eclectic background and passion for empowering leaders through frameworks, training, and tools. His consulting approach is thoughtful and thought-provoking, with a focus on enhancing employee performance, team cohesion, and organizational growth.


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December 8–10, 2025

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2024 Employee Satisfaction Report Presentation

2024 Employee Satisfaction Report Presentation

Craft Beer Professionals partners with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends. Join us for a presentation of the data, a look at trends, and...

22 Maj 202440min

Breweries & Cities: Building Effective Relationships

Breweries & Cities: Building Effective Relationships

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries ha...

18 Maj 202457min

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

NA Beers: Managing Compliance for Bringing Non-Alcoholic Brews to Market

The growth in the non-alcoholic adult drinks category is a bit of a bright spot amidst recent trends in craft brewing. As more and more craft brewers consider bringing NA beers to market, compliance c...

15 Maj 202444min

20 Takeaways from Celebrity Beverage Endorsements

20 Takeaways from Celebrity Beverage Endorsements

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe i...

11 Maj 202446min

How to Measure Successful Supplier Relationships

How to Measure Successful Supplier Relationships

We all know that good partners help you grow and bad partners cost you time/money - but why is it so hard sometimes to set up good relationships, maintain the ones you have or switch out a bad partner...

8 Maj 202456min

The Earth to Beer Initiative: Beer That's Better for the Planet

The Earth to Beer Initiative: Beer That's Better for the Planet

Earth To Beer is a national movement with a goal for participating breweries to create a packaged beer that’s better for the planet. The initiative seeks to affect change upstream of breweries by aski...

4 Maj 202450min

Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Harness the awe-inspiring power of memberships and rewards! Customer Loyalty is on the line, and the nightmare of managing these monster programs is about to get an epic upgrade. In this colossal se...

1 Maj 202429min

Level Up-Sell: Increasing Average Customer Ticket Value in your Taproom

Level Up-Sell: Increasing Average Customer Ticket Value in your Taproom

More than ever, the taproom is the chief revenue engine for the modern craft brewery. For many, though, the hardest challenge is not in how to get customers through the door, but in how to ensure they...

17 Apr 202450min

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