DraftKings bets big on first-ever in-house campaign as NFL season looms
Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. "This is our Black Friday," Tom Goedde, CMO at DraftKings s...
21 Aug 201920min
Shake Shack's CMO isn't a fan of paid media
Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.
14 Aug 201925min
H&R Block gets personal
Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.
7 Aug 201932min
Healthy food marketing
Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency's director of planning, joins Marketer's Brief with a first discussion of some of the finding...
30 Juli 201925min
Liquor marketing
Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka's new marketing approach and why Patron is the Lady Gaga of tequila.
24 Juli 201929min
RXBar CMO thinks beyond bars
Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.
16 Juli 201919min
Branded Entertainment
Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy...
9 Juli 201929min
Pizza Hut's brand heritage
Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners a...
3 Juli 201923min
