A Marketer's Brief guide to Cannes
This episode of Marketer's Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year's festival.
14 Juni 201933min
Why Twitch is a treat for brands like Hershey
Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular,...
4 Juni 201927min
Sunscreen Dreams
Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that's safe for reefs and people that d...
28 Maj 201937min
It's sugar time
Greg Guidotti, general manager of Ferrara Candy Co.'s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say the...
21 Maj 201942min
Non-profit marketing
As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. Sh...
14 Maj 201923min
Meal delivery marketing
Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to ...
7 Maj 201926min
Auto marketing insights
Allyson Witherspoon joins Marketer's Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to th...
30 Apr 201929min
CMO hiring trends
Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren't getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get ...
24 Apr 201930min
