Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(392)

America's Hottest Brands

America's Hottest Brands

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

24 Juni 201926min

What the NFL's new ad code means for beer

What the NFL's new ad code means for beer

Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports...

19 Juni 201925min

A Marketer's Brief guide to Cannes

A Marketer's Brief guide to Cannes

This episode of Marketer's Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year's festival.

14 Juni 201933min

Why Twitch is a treat for brands like Hershey

Why Twitch is a treat for brands like Hershey

Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular,...

4 Juni 201927min

Sunscreen Dreams

Sunscreen Dreams

Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that's safe for reefs and people that d...

28 Maj 201937min

It's sugar time

It's sugar time

Greg Guidotti, general manager of Ferrara Candy Co.'s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say the...

21 Maj 201942min

Non-profit marketing

Non-profit marketing

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. Sh...

14 Maj 201923min

Meal delivery marketing

Meal delivery marketing

Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to ...

7 Maj 201926min

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