On The Verge Of Convergence
Feels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more ripe, says Heather Macaulay, president of product-...
23 Dec 202442min
For Incrementality Testing, It's One Step At A Time
What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.
17 Dec 202440min
The Crusade Against Principal-Based Buying
Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone to please explain to him why media arbitrage isn't a form of stealing.
10 Dec 202454min
Insight Is A Man's Best Friend, With Mars Pet Nutrition
Personalization and customization are great, but when marketers go overboard with targeting, they don't cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of market...
3 Dec 202451min
Talking (Antitrust) Turkey With DCN's Jason Kint
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the searc...
26 Nov 202449min
What's Next, With Nextdoor CEO Nirav Tolia
When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn't happen. Nextdoor generated $66 million overall in Q3 o...
20 Nov 20241h 1min
Wendy Clark Says, 'Do Your Homework'
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dia...
14 Nov 20241h 4min
The Case For Turning Google's Network Biz Into A Nonprofit
If the DOJ wins its ad tech antitrust case against Google, it shouldn't force a breakup, says Arete Research's Richard Kramer, who proposes this novel solution instead: Google should spin out its netw...
4 Nov 202454min
