The Power Of Creative Data
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until re...
18 Feb 202551min
Measurement Real Talk, With INCRMNTAL's Maor Sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of ...
11 Feb 202555min
Brands, It's Time To Test Those Alt IDs
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party cookie thing, says Sisi Zhang, chief data and analyt...
4 Feb 202540min
What The World Looks Like To Smaller Agencies
It's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates opportunities for the rest of us," says Remy Stiles, ...
28 Jan 202543min
A Standard-Bearer For Standards
What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards ...
21 Jan 202549min
Speaking Of Growth, With Duolingo's CMO
Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That's why Duolingo makes orga...
14 Jan 202551min
Frank Predictions For 2025
Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust t...
7 Jan 202551min
Breaking Away From Low-Quality Data
Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than ...
31 Dec 202459min
