Pitching Performance, With Pinterest's CRO
Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its investments in lower-funnel advertising products, says ...
15 Okt 202445min
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tool...
8 Okt 202444min
Oracle Memories, With Omar Tawakol
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he's in no rush with his new virtual product placement startup Rembrand. He says he...
1 Okt 202451min
Ari Paparo, On The Ground In Virginia
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
24 Sep 202452min
