Shifting Gears, With The CMO Of Genesis Motor America
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the ...
16 Sep 202549min
Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hyp...
9 Sep 202546min
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't really matter what happens with cookies on Chrome an...
2 Sep 202546min
ROAS? Nah. The Home Depot's All About ROMO
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apr...
26 Aug 202544min
The Science (And Art) Of Scaling Native Ads
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to comp...
19 Aug 202546min
HouseFresh Clears The Air On Google's Changing Search Experience
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
12 Aug 202547min
AI In Ads – And Ads In AI
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Micro...
5 Aug 202541min
Making Sense of DSP-SSP Convergence
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief cu...
29 Juli 202548min
