When AI Meets Media Quality
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can't adapt and find...
23 Juli 202548min
There's No Such Thing As An Attribution Easy Button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, say...
15 Juli 202550min
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the h...
9 Juli 202515min
Rockerbox's Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded hi...
8 Juli 202535min
Introducing The Wedding Tech Stack
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently ...
1 Juli 202555min
Spilling The Rosé In Cannes, With TikTok's Monetization Chief
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, ...
24 Juni 202532min
The Indy Innovates With AI
The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO...
17 Juni 202552min
The Next Level Of Niche, With Puck's New CRO
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is ...
10 Juni 202550min
