Customer Problems Create Highly Profitable Copy
As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what your p...
29 Juli 202431min
Copywriting to Prospects with Money
Does the world turn upside down when you are writing copy for prospects with money? The first time you do it, it sure seems that way. And there’s a good reason for that. The rules are different for ...
22 Juli 202430min
Transformation Stories That Convert
In this episode, we dive into the concept of transformation in marketing, revealing why it's the secret ingredient behind successful campaigns. We'll uncover the types of transformations—physical, em...
15 Juli 202430min
Prompts That Make AI Writing Conversational, With Jason Parker
In theory, AI should be able to do anything you tell it, including write good copy for you. In practice, AI does what you give it instructions to do. And finding the instructions to give it that wil...
8 Juli 202438min
Stories That Predict The Future
It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said, “It is difficult to make predictions, especially about the future....
1 Juli 202430min
Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones
If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a t...
24 Juni 202432min
How Jason Parker Made AI Write Really Good Copy
I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice. But I reconnected with my old mentoring client Jason Parker last week. By “old,”...
17 Juni 202430min
Beware The Curse Of Knowledge
When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that ve...
10 Juni 202432min
