Joe Sugarman Seminar Highlight Reel - Old Masters Series
One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the...
4 Mars 202435min
The Unspeakable Power Of Envy
Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controvers...
26 Feb 202432min
The Seven Stories In Blockbuster Promotions, with Henry Bingaman
How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has ...
19 Feb 202427min
John Caples Believability Secrets Part 2 - Old Masters Series
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York...
12 Feb 202429min
Believability Secrets From John Caples - Old Masters Series
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York ...
5 Feb 202431min
Copywriting Summit With The World’s Fastest Copywriter, Jack Turk
What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriti...
29 Jan 202431min
The Shortest Killer Pitch You’ve Ever Seen
When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefit...
22 Jan 202430min
What Connects, And What Separates, Copywriting From Coaching, With Sean McCool
If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me t...
15 Jan 202433min
