The Incredible, Versatile Origin Story
First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted. It’s important for copywriter...
3 Juni 202427min
New Ways To Open Your Copy With A Story
Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. Th...
27 Maj 202428min
Nightmare Clients And What To Do About Them, with Copywriter Kim Krause Schwalm
Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)! We’ve all ...
20 Maj 202435min
Jack Turk’s Killer Copy Checklist
After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out? There are several good ways to double-check, but I don’t think there’s one more fun tha...
13 Maj 202429min
When You Should Set Up An Agency, With Andy Strote
If you’re a copywriter and you’re itching to build a business, what should you do? You probably have many options. But if you’d like to know whether building your own agency is the right way to go, w...
6 Maj 202429min
5 Ways To Make Any Story Stronger
Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower. But don’t stop there. Because the difference between a story and a ST...
29 Apr 202429min
Building A Fortune From Scratch, With Aaron Gentzler
If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely im...
22 Apr 202427min
Video Ads - Old Masters Board Meeting
Today we have a special edition of the Old Masters Series. I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins an...
15 Apr 202423min
