Copywriters Podcast

This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners. I mean, what did I do to earn the tagline, “The World’s Greatest Copywritin...

18 Mars 202438min

These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant w...

11 Mars 202430min

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the...

4 Mars 202435min

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controvers...

26 Feb 202432min

How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has ...

19 Feb 202427min

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York...

12 Feb 202429min

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York ...

5 Feb 202431min

What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriti...

29 Jan 202431min