Copywriters Podcast

When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefit...

22 Jan 202430min

If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me t...

15 Jan 202433min

When you start a launch, do ripples of fear tie your stomach up in knots, because you feel like you’re starting from zero and you feel you’ve got way too far to go, and not enough time to get there? ...

8 Jan 202434min

When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people ...

1 Jan 202438min

What do you do when copy is coming in fits and starts… or, worse than that, you are staring at a blank page, which is staring back at you? Our returning champion today, Dr. Doug Pew, has some answers...

25 Dec 202336min

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement buildin...

18 Dec 202340min

Have you ever written a really good sales page or video sales letter script, and you’re sure you’ve done everything right, but it’s still not converting the way you know it should? Sometimes it all ...

11 Dec 202327min

Have you ever been working for a client on a project where you know exactly what hook and offer will convert in the market, but your client has a different opinion and is strongly opposed to what y...

4 Dec 202329min