Copywriters Podcast

When you’re being bold and aggressive with your copy, there’s a three-word question you really need to ask: “Is it legal?” That’s because, very simply, you’re putting your business at risk if it’s n...

19 Juni 202332min

One of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don’t use as many of them as we should. Today we’re going to talk to an expert who ...

12 Juni 202329min

We’ve been talking about AI on this show for a while, and today we’re going to roll up our sleeves. Well, Nathan is, anyway. I may ask a few questions or make some comments, but Nathan is center-stage...

5 Juni 202330min

The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it’s not widely talk...

29 Maj 202328min

In the great financial meltdown of 2009, Colin Chung lost his job with eBay. Despite having no experience in copywriting, he decided that was the next part of his career path. In 18 months, he doubl...

22 Maj 202330min

About a month ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ag...

15 Maj 202329min

You can’t go a day in copywriting without someone bringing up AI. It may not have taken over copywriting yet, but it has definitely taken over the conversation. In case you haven’t gotten your feet w...

8 Maj 202327min

Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet po...

1 Maj 202326min