Headlines, Hooks and Mechanisms—Tips, Tricks and Techniques
Three things that can make a massive difference in the response you get to your copy are your headline, your hook, and your mechanism—if you have one. (Not every promotion has a mechanism.) When you ...
28 Aug 202333min
Drilling Down To The Nitty Gritty
Today’s show is important for everyone involved in copy. It’s especially important for the big thinkers, the visionaries, the big-picture people. We’re going to talk about a subject that makes some p...
21 Aug 202330min
The Power of Persuasion Stories
Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to life, answer objections, and do a whole lot more. Why? Because stories galvaniz...
14 Aug 202325min
How Copywriters Look At The World
When you are a copywriter, do you look at the world differently? Old Master Clyde Bedell emphatically says yes. Clyde Bedell is not all that well known these days. We featured his work last year in ...
7 Aug 202328min
Copywriting to Women, With Mike Pavlish
The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copywriter, Mike Pavlish. This from a very controversial Old Master, the founder of...
31 Juli 202331min
Guerrilla Copywriting Selections, Part 4
In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. It was called “Guerrilla Copywriti...
24 Juli 202330min
Writing Supplement Copy, with Steve Earl
If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for you. Supplement copy is that niche, and our guest today is an expert on writing co...
17 Juli 202330min
New Opportunities in Financial Copywriting, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. He should be a familiar name and face to you by now, with his four great previous appearances on the show. He’s...
10 Juli 202328min
