Getting ChatGPT To Write Emails, with Nathan Fraser
We’ve been talking about AI on this show for a while, and today we’re going to roll up our sleeves. Well, Nathan is, anyway. I may ask a few questions or make some comments, but Nathan is center-stage...
5 Juni 202330min
Bring Your Copy Alive - Old Masters Series
The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it’s not widely talk...
29 Maj 202328min
Contrarian Freelance Strategy, with Colin Chung
In the great financial meltdown of 2009, Colin Chung lost his job with eBay. Despite having no experience in copywriting, he decided that was the next part of his career path. In 18 months, he doubl...
22 Maj 202330min
Selections from Guerrilla Copywriting, Part 3
About a month ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ag...
15 Maj 202329min
AI and Copywriting Update
You can’t go a day in copywriting without someone bringing up AI. It may not have taken over copywriting yet, but it has definitely taken over the conversation. In case you haven’t gotten your feet w...
8 Maj 202327min
5 Kinds of Bullet Points
Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet po...
1 Maj 202326min
Creativity Tips from Alex Osborn - Old Masters Series
Today we return to Old Masters Series with a guy I’m going to call The Godfather of Creativity, Alex Osborn. He’s best known for inventing brainstorming, which was first used at his advertising agenc...
24 Apr 202328min
Selections from Guerrilla Copywriting
Three weeks ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ago,...
17 Apr 202327min
