The Power of Persuasion Stories
Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to life, answer objections, and do a whole lot more. Why? Because stories galvaniz...
14 Aug 202325min
How Copywriters Look At The World
When you are a copywriter, do you look at the world differently? Old Master Clyde Bedell emphatically says yes. Clyde Bedell is not all that well known these days. We featured his work last year in ...
7 Aug 202328min
Copywriting to Women, With Mike Pavlish
The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copywriter, Mike Pavlish. This from a very controversial Old Master, the founder of...
31 Juli 202331min
Guerrilla Copywriting Selections, Part 4
In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. It was called “Guerrilla Copywriti...
24 Juli 202330min
Writing Supplement Copy, with Steve Earl
If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for you. Supplement copy is that niche, and our guest today is an expert on writing co...
17 Juli 202330min
New Opportunities in Financial Copywriting, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. He should be a familiar name and face to you by now, with his four great previous appearances on the show. He’s...
10 Juli 202328min
AI And The Law, with Attorney Rob Freund
Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized can of paint pouring onto a globe, with the tagline “Cover The Earth.” They sti...
3 Juli 202330min
Direct Mail Secrets Updated—Old Masters Series
On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer wa...
26 Juni 202332min
