The Little-Known Power of Microstories
How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well...
9 Okt 202326min
Fast Path To Short Copy
Sometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, eve...
2 Okt 202330min
Eugene Schwartz’s Best-Kept Copywriting Secret
When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you’re not terrified, but you’re frustrated because you don’t know where to start? Today w...
25 Sep 202322min
Financial Copywriting - What It Really Takes, with Aaron Gentzler
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial publ...
18 Sep 202335min
Bullet Points That Increase Sales
Too many copywriters shoot themselves in the foot by not giving enough attention and energy to bullet points. Why? Because they don’t realize how valuable bullets are to increasing sales. In fact, man...
11 Sep 202326min
How To Build A Stronger Call To Action
The one part of your copy that kills more sales than anything else is your call to action. But this same part of your copy can boost your sales immeasurably if you do it right. The problem is, most co...
4 Sep 202326min
Headlines, Hooks and Mechanisms—Tips, Tricks and Techniques
Three things that can make a massive difference in the response you get to your copy are your headline, your hook, and your mechanism—if you have one. (Not every promotion has a mechanism.) When you ...
28 Aug 202333min
Drilling Down To The Nitty Gritty
Today’s show is important for everyone involved in copy. It’s especially important for the big thinkers, the visionaries, the big-picture people. We’re going to talk about a subject that makes some p...
21 Aug 202330min
