Easy Way To Create Great Sales Stories, With Tom Ruwitch
A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to ...
10 Nov 202531min
AI: The Bigger Picture, with Sam Woods
As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI. People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, an...
3 Nov 202533min
Secrets of Coaching Copywriters, With Matthew Volkwyn
Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, ...
27 Okt 202537min
The Missing Piece in Copy Brainstorming
Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copyw...
20 Okt 202529min
Show Your Prospect A Compelling Future
Legendary NY Yankee Yogi Berra said it best: “It’s tough to make predictions, especially about the future.” He’s right, you know. But there’s one important exception, and I don’t blame Yogi because...
13 Okt 202530min
Financial Copy U - The Inside Story, With Nick O’Connor
A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise: Glenn...
6 Okt 202538min
Building Belief In Copy, With Nathan Fraser
It’s the sure-fire strategy that makes you overconfident. It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And ...
29 Sep 202531min
Crash Course In Copywriting Psychology
Today we take a deep dive into the part of copywriting that people talk about all the time. And even though people talk about this all the time, most of them don’t really understand it. That is, psych...
22 Sep 202537min
