Copywriters Podcast

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Maj 30min

People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like ther...

18 Maj 34min

Think about these two things:First, learning to write copy, andSecond, then actually writing it.Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusio...

11 Maj 31min

Today we have the fourth and final installment of our hit Old Masters Series segment, Copywriting 101. We’ll be talking about the last seven fundamentals.And if that little voice in your head is askin...

4 Maj 34min

Our returning champion Mike Pavlish has written dozens of VSLs that have brought in $10 million or more. In fact, over the last 30 years, Mike’s copy has brought in over $810 million in sales. And his...

27 Apr 29min

We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.I’m seeing the need for a complete mindset shift to survive, thrive and even dominate...

20 Apr 32min

As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 ye...

13 Apr 29min

The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into i...

6 Apr 36min