How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tu...
8 Mars 30min
The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important t...
8 Mars 32min
The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it...
8 Mars 32min
The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everythi...
8 Mars 26min
Value-Based Copywriting, With Harlan Kilstein
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients....
8 Mars 34min
Old Master’s Series: Walter Weir, The Copywriter WAY Ahead Of His Time
Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must ha...
26 Jan 29min
Copywriting Goals For 2026
If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who h...
19 Jan 32min
Why Copywriter Alin DragWhy Copywriter Alin Dragu Fired ALL His Clientsu Fired ALL His Clients
It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business. But Alin Dragu did just that, and he’...
12 Jan 32min
