
The 5 Puzzle Pieces
This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick aro...
26 Aug 201932min

Mindset… Messaging… Money
Linda Perry is a copywriter in a couple niches, but she’s on with us today to share something most copywriters could not talk about the way she can. Linda is a mindset coach, and she came about her kn...
19 Aug 201922min

The King of Creativity
In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn...
12 Aug 201925min

Apple's War Against Email Marketers
Imagine a day in the future when you can’t use lead magnets or other opt-in marketing methods to get new customers. Imagine that you can’t use outbound telemarketing anymore either. Now imagine that t...
5 Aug 201930min

Writing Copy in Scenes
We start with some very powerful copy from the great Bill Bonner, which is written in a way most copy is not written. For the purposes of today’s show, we’ll call this “writing copy in scenes.” Writin...
29 Juli 201933min

A Super-Successful Facebook Campaign
How do you make Facebook actually work? That’s becoming an increasingly urgent question for copywriters and marketers across all niches. We have one answer for you today, with our special guest, Sam C...
22 Juli 201931min

Copywriting Mistakes Into Breakthroughs
From Kenny Werner’s book: Effortless Mastery It’s for jazz musicians, but one thing he wrote applies very much to brainstorming ideas for copy and marketing campaigns: In a chapter called “Fear-Based ...
15 Juli 201927min

Should Business Owners Learn Copywriting
This is especially for business owners. About half of my mentoring clients are business owners. Now when I meet business owners who don’t already have some copywriting skills and experiences, they end...
8 Juli 201929min



















