Episode 094 - The Sherlock Holmes of Marketing, Part 2
We’re back with Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — an...
4 Feb 201933min
Episode 093 - The Sherlock Holmes of Marketing, Part 1
Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — and fix them. When...
28 Jan 201935min
Episode 092 - George Orwell and Copywriting
The famous English writer George Orwell is best known for his book 1984, which is a bestseller and a major cultural signpost in the English-speaking world. But lesser known is a book he published thre...
21 Jan 201939min
Episode 091 - Your Chance To Advertise on TV
Simulmedia, a 10-year-old company based in New York and LA, helps businesses use TV advertising to get better results by bringing in data analytics. Recently Simulmedia launched a marketplace called D...
14 Jan 201940min
Episode 090 - Creativity vs. Implementation
A rocket scientist describes how a spacecraft takes off. There’s a big difference between the energy and controlled chaos of the lift-off and the regular, cyclical path of the orbit around the earth. ...
7 Jan 201930min
Episode 089 - Overcoming Objections, Copywriter Edition
A story about my mother and the vacuum cleaner. What objections are and why it’s so vitally important that you know them and overcome them. The best way to find objections. What to do if you can’t fin...
31 Dec 201832min
Episode 088 - Copywriting MasterClass With Parris Lampropoulos
Parris Lampropoulos is one of the few true A-List copywriters in the world, and he is a much sought-after teacher of copywriting as well. This special one-hour session with Parris is a veritable maste...
24 Dec 20181h
Episode 087 - The Power of Negative Thinking
Show starts with an editorial in a business magazine that condemned negative thinkers. Warning: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, co...
17 Dec 201827min
