3-D Copywriting
Our show today features superstar public speaker and Internet marketing trainer Tom Antion, who shares some expert info about the red-hot topic of public speaking for copywriters and business owners. ...
15 Apr 201929min
New Look: Creativity and Copywriting
A little-known book called “The Act of Creation” by Arthur Koestler says that there are three states of mind all creative people use in the process of coming up with new ideas. Broadly stated, these t...
8 Apr 201936min
The Greased Chute Trick
Driving around Orange County in Western New York. What a police officer told me that, years later, really helped my copywriting. How you lose readers… and sales crater Very few people talk about thi...
1 Apr 201923min
The Golden Triangle of Copywriting
Before they start writing copy, people always ask me about a version of the same question: How can I make my copy succeed? But, strangely enough, after they’ve written their copy, their questions turn...
25 Mars 201930min
The Music Of Copywriting
We have a Special Report from the field today. In fact we might want to call it a fast-track masterclass in music and copywriting. Our special guest today is copywriter Doug Pew. He also happens to ha...
18 Mars 201937min
Gene Schwartz’s Biggest Copywriting Secret
How a TV interview with legendary singer/songwriter Robbie Robertson put the icing on the cake for me about a crucial problem in copywriter — on towering copywriter Gene Schwartz revealed on an obscur...
11 Mars 201925min
Episode 098 - Selling with Spoken Copy
Chances are very good you’ve seen and heard our guest before. Maybe on ABC News, or CNBC, or Howard Stern. Or somewhere else on the radio. And, if you’ve ever called Citibank, hers is the familiar v...
4 Mars 201931min
Episode 097 - The Job of Each Piece of Your Copy
Without a good roadmap, most copywriters are just flying blind when they sit down to craft a sales letter. Sure, having a template can help, but even that doesn't get at the underlying problem. In ord...
25 Feb 201935min
