Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Avsnitt(443)

Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)

Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)

Every dollar spent on SaaS is a dollar that does not go into ads.In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platfor...

25 Juni 25min

How We Forecast $4B in GMV to 3% Accuracy

How We Forecast $4B in GMV to 3% Accuracy

Every forecast is wrong. The question is whether yours is useful.Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce...

24 Juni 23min

How One Methodology Runs 170+ Brands

How One Methodology Runs 170+ Brands

What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did.The Canon is a decade of ecommerce methodology distilled ...

18 Juni 24min

12 Years of Agency Knowledge in One Document

12 Years of Agency Knowledge in One Document

Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage. From AI-powered scouting reports for his son's Little League team to the Canon, CT...

16 Juni 46min

Offer-Market Fit: Why 7-Figure Brands Hit a Wall

Offer-Market Fit: Why 7-Figure Brands Hit a Wall

Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuck at a growth plateau and you've tried more creative, new ad structures, and differ...

11 Juni 31min

The Branded Ads System Behind 170+ Ecommerce Brands

The Branded Ads System Behind 170+ Ecommerce Brands

How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system that delivers ad plans in 24 hours, moves to productio...

9 Juni 25min

What a Profit Engineer Actually Does All Day

What a Profit Engineer Actually Does All Day

What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly cadence behind managing 7, 8, and 9-figure eCommer...

4 Juni 28min

Why Most Founders Set the Wrong Growth Goals

Why Most Founders Set the Wrong Growth Goals

Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could a...

2 Juni 31min

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